How SumUps Helps Market Researchers Tackle Qualitative Data Overload

As organisations and businesses become increasingly more complex, the importance of qualitative data analysis has become more apparent. This data gives insights into customer behaviour and preferences, market trends, and cultural sentiments. However, manually analysing large quantities of qualitative data can be time-consuming and laborious. Unlock the power of qualitative data analysis with SumUps – a solution other tools don’t provide.

‍

Organisations deal with a lot of structured and unstructured qualitative data every day. Qualitative data analysis involves simultaneously analysing quantitative data alongside relevant topics and fields of interest. It’s a challenge to manually analyse extremely large and disparate datasets. AI-based tools make this process much more efficient and accurate. SumUps provides the most accurate insights from qualitative data analysis. SumUp is an AI-based tool that enables organisations to extract insights from qualitative data simply and quickly. It takes any kind of data (such as PDF, transcript, CSV files) and provides an overall summary of the text along with demographic information. For tabular data, SumUps can create categorical summaries based on selected stratum variables. SumUps also provides answers to user-defined questions in a natural language. Researchers can also create critical summaries based on important keywords discovered from the data. With SumUps, organisations receive the most accurate insights into relevant topics and fields of interest. Traditional methods of performing qualitative data analysis are slow, tedious, and labour-intensive. SumUps provides a solution that other tools don’t offer: the ability to quickly and accurately find meaningful insights from large datasets. Researchers can extract insights quickly and interpret the data faster, leading to better decision making in their organisation.

‍

SumUps’ AI-based platform helps businesses make better decisions, address unknown threats, and better understand customer preferences. SumUps stands out from other solutions in qualitative data analysis, offering a uniquely powerful and cost-effective platform for businesses to extract meaningful insights from qualitative data. Verbalise with confidence, make the right decisions, and unlock the power of qualitative data analysis with SumUps.